I've been a huge fan ever since discovering you guys almost four years ago. This go round I grabbed two new-to-me scents, Cool Mint and Bourbon Cedar. This stuff is the perfect consistency, not too heavy or greasy feeling, yet holds strong literally all day. My day starts before sunrise and both the hold and the amazing scent profile lasts till whenever I decide to wash it off. Even my bride, who admittedly "hates beards," absolutely loves the way I feel and smell now! Accept no substitutes gentlemen: This stuff will forever change your chinsulation! Highly recommended!